Helvetica : A Nearly Perfect Typeface
One of the most popular typefaces of the 20th century Helvetica emerged from the work of Swiss designers in the 1950s and 60s. Developed by the Haas'sche Schriftgiesserei (Haas Type Foundry) of Münchenstein, Switzerland, Helvetica's release was planned to match a trend: a resurgence of interest in turn-of-the-century grotesque typefaces among European graphic designers. Hoffmann was the president of the Haas Type Foundry, and Miedinger was a freelance graphic designer who had formerly worked as a Haas salesman and designer.
Miedinger and Hoffmann set out to create a neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage. Originally named Neue Haas Grotesk in 1960, its name was changed by Haas' German parent company Stempel to Helvetica (meaning Swiss in Latin) in order to make it more marketable internationally.
Notable features of Helvetica include it's oblique, easy-to-read style and the abrupt termination of all strokes on exactly horizontal or vertical lines. Helvetica is classic, clear and compact.
"Helvetica swept through the design world in the ‘60’s and became synonymous with modern, progressive, cosmopolitan attitudes. With it’s friendly, cheerful appearance and clean lines, it was universally embraced for a time by both the corporate and design worlds as a nearly perfect typeface."
- Mark Simonsen
Classic Helvetica numbers and letters make sharp signage for urban buildings, offices and homes or city condos and lofts. Custom HELVETICA numbers and letters are easy to order online from houseproudsigns.com
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